Profil Rejser uses Raffle to Optimize Search

Profil Rejser, a renowned Danish travel company, has successfully implemented Raffle AI's advanced search solution to transform their website's search functionality. This integration has significantly improved their customer experience by providing valuable insights into user behaviour and what their customers are searching for.

About Profil Rejser

Founded in 1982, Profil Rejser has inspired Danes with exceptional global travel experiences for over four decades. The company specialises in tailor-made holidays, cruises, and business travel, allowing customers to explore diverse cultures and natural wonders worldwide.

The Challenge: Improving Website Search Functionality

Before partnering with Raffle AI, Profil Rejser faced significant challenges with their website's search capabilities:

• Limited ability to handle spelling errors and typos
• Difficulty in connecting customers with relevant content
• Inaccurate or non-existent results for incomplete sentences

‍"Before we implemented Raffle, we had a sort of a default search engine implemented on our website, and it had its limitations; mostly it was not able to correct for spelling errors.".

Søren Tarding Rasmussen, Head of Digital and Site Management at Profil Rejser

Implementing Raffle AI's Search Solution

Profil Rejser chose Raffle AI for its advanced search capabilities and ease of integration. The implementation process focused on:

• Enhancing search accuracy
• Improving content discoverability
• Providing a seamless user experience aligned with their commitment to customer satisfaction

Key Benefits of Raffle AI for Profil Rejser

The integration of Raffle AI's search solution has delivered several significant advantages:

• Improved Search Accuracy: Customers can now find relevant information despite spelling errors or incomplete queries.
• Enhanced Content Accessibility: Users are instantly connected with solutions, improving overall customer experience.
• Valuable User Insights: Profil Rejser gained data on customer search patterns and identified knowledge gaps.
• Instant Answer Functionality: The ability to quickly create temporary answers for knowledge gaps

Measuring Success and Future Outlook

Profil Rejser has observed positive outcomes from implementing Raffle AI:

• Increased customer satisfaction through improved search functionality
• Better understanding of customer needs through search analytics
• Enhanced ability to address content gaps and improve website offerings

Søren Tarding Rasmussen expressed high satisfaction with Raffle AI, stating,

"If I wanted to recommend Raffle, I would say probably nine to ten. I think we are only at the beginning of what the AI search is capable of."

Conclusion

Profil Rejser has significantly increased its digital presence and customer service capabilities using Raffle AI's search solution. The company now delivers exceptional digital experiences that match the quality of its travel offerings.

The partnership between Profil Rejser and Raffle AI demonstrates how innovative technology can transform customer experiences in the travel industry, setting a new standard for online travel services.