Question 1

Who is Raffle for?

Accepted Answer

Organisations with a lot of content and a considered decision at the end of it. In practice that means enterprises, the public sector, education and government, where a visitor arrives with a specific question and the answer already exists somewhere on the site. If your buyers compare providers before they ever contact you, the shortlist is being built without you in the room, and that is the problem we solve.

Question 2

What do the three products actually do?

Accepted Answer

Search and Chat sit on your site and answer visitors' questions from your own content, Search for typed questions and Chat for conversational ones. Insights captures every question asked, verbatim, and shows you the themes, the gaps and the questions you could not answer. GEO takes that intent and works on the other end of the journey: we test what AI assistants say about your category and deliver the missing answers as finished text. One journey, three moments.

Question 3

Do we have to buy all three?

Accepted Answer

No. Most customers start where their journey breaks worst. But running GEO without Search and Chat means running it on half the intent data, because the questions your own visitors ask are the sharpest signal you have. That is why most customers end up with all three. Pricing for each is stated up front on the pricing page.

Question 4

How is this different from an SEO tool or an AI visibility monitor?

Accepted Answer

GEO is a layer on top of SEO, not a replacement. SEO optimises for a ranked list of links; assistants do not return links, they return an answer and cite the sources that shaped it. LLMs cite answers, not companies, so content has to match the exact question format buyers use. Monitoring tools stop at the report, and they generate their test questions from keyword data. We are already on your site answering visitors, so we work from questions people actually asked, and we hand you finished text rather than a brief.

Question 5

What does it take to install, and how quickly are we live?

Accepted Answer

Search and Chat install with one script tag and can be answering visitors the same day. They run in your brand, on your existing site, in the languages your content is written in, and they index your content rather than requiring you to move it anywhere. No replatforming, no content migration, no work for your CMS team beyond adding the tag.

Question 6

What do you need from us, at the start and each month?

Accepted Answer

Onboarding is one guided session of 30 to 60 minutes with our team. You bring a short description of what you do, three to five named competitors, and the topics you want to be found for. We turn those into a fixed prompt structure, three framings per topic covering discovery, advice and ranking. The prompts stay yours, and you can change them between cycles. After that the monthly job on your side is reviewing and publishing answers we have already written. The heavier lift is the first cycle, when you decide which topics matter.

Question 7

Where do the answers come from? Can the widget invent one?

Accepted Answer

Search and Chat answer only from your own content, and every answer shows the source it came from, so a visitor can click through and check. If your content does not cover the question, the widget says so rather than filling the gap. Those unanswered questions are not a failure, they are the most useful thing in the dashboard, because they tell you exactly what to write next.

Question 8

What does Insights give us that our analytics does not?

Accepted Answer

Analytics tells you which pages someone visited. Insights tells you what they were trying to find out, in their own words, before they went looking. You get the questions verbatim, ranked by volume, the themes forming across them, the pages driving the most searching, and the questions that ended in a phone call to support. That last list is usually the shortest route to fixing something expensive.

Question 9

Can you guarantee we get cited, and how fast does it move?

Accepted Answer

No, and anyone promising guaranteed citations is selling something else. The work raises the likelihood of being cited. The assistant still picks its own sources. That is why every score carries a confidence range on page one, and why the report says plainly when a change sits inside the noise band. Month one is always a baseline, and meaningful movement usually takes several reporting cycles rather than one.

Question 10

What data do you collect, and how is it handled?

Accepted Answer

Our products use no cookies and track no IP addresses. We capture the questions visitors type, anonymised, with full anonymisation and enterprise security as standard. We are GDPR, HIPAA and SOC 2 compliant. The specifics of storage, processing and sub-processors are documented on our security page, and we are happy to take your security team through them before you sign anything.

Topic	Citing youAnswers citing you	Also cited	Verdict
Energy agreements	100%	Consumer portal, regulator +1	Win
Insurance	89%	Comparison site, regulator +2	Defend
White goods	78%	Price comparison site, electronics retailer +2	Defend
Cosmetics and sun protection	67%	EU portal, health authority +2	Defend
Vacuums and cleaning	42%	Two independent review sites +2	Strengthen
Robot vacuums	33%	Two independent review sites	Strengthen
Unwanted chemicals	22%	Environment agency, EU portal	Strengthen

Your next customer went looking for you in ChatGPT yesterday.

The buying journey now breaks in two places.

You are not on the shortlist.

The question goes unanswered.

One journey. Three moments.

Raffle GEO. Be the answer AI gives.

What would you like to know?

Search and Chat. Answer the question they brought.

Insights. Every question, kept.

Everyone else guesses what buyers ask. We know.

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