Teknisk Landsforbund got Better Search and Stronger Digital Member Service

What was happening before you decided to change your search solution?

We were preparing for a major website upgrade. It became clear that our existing search function was not delivering the right content to our members. At the same time, we lacked internal technical capacity and were dependent on external agencies, even for smaller adjustments. That slowed us down and limited our flexibility.

We realized that if we were going to lift the website, we also had to fundamentally improve how members found answers.

What was the real frustration?

The previous search solution rarely delivered relevant results. Members struggled to find the right information, which created frustration and unnecessary contact with our support teams. We were spending time and resources handling inquiries that should have been resolved digitally.

In addition, even small optimizations required external development support. That created internal friction and reduced our ability to act quickly. The frustration was not only technical. It was about lack of control and inefficiency.

Why did you choose Raffle?

We needed a solution that could deliver precise answers immediately and be implemented across both our old and new website environments.

With Raffle, we found a premium solution that combined strong integration, reliable support, and a system that worked from day one. Reducing dependency on external agencies was important for us. We wanted a more scalable and self-sufficient digital service model.

What changed after implementation?

Our members now find significantly more correct answers through both the AI-powered search and the AI chatbot. The chatbot, in particular, activated a new segment of users and increased overall engagement with our digital services.

From a business perspective, we experienced:

• A measurable reduction in repetitive member inquiries
• Less reliance on external development resources
• Faster turnaround on digital improvements
• Increased usage of our knowledge content

This allowed us to allocate internal resources more efficiently and focus on higher-value member support. Internally, we gained flexibility and control over our digital member experience.

Who would benefit most from a solution like this?

Organizations with many recurring questions and a clear ambition to improve digital service quality. Especially those with limited internal technical resources or a desire to reduce dependency on external agencies.

For us, the shift was not only about better search. It was about operational efficiency, stronger member engagement, and taking control of our digital service model.