HORESTA Maximizes Website Capability with Raffle

See how Raffle's AI-powered search engine helped improve HORESTA searchability and provided insights into their customer's needs.
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About the company:
HORESTA: Danish trade association for hospitality (hotels, restaurants, cafes), 1,800+ member companies, offers research, networking, advocacy.
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HORESTA had difficulty with their website's search function. Raffle's AI-powered search engine helped improve their website’s searchability and provided insights into their customer's needs, allowing them to focus on the most essential content.


HORESTA is a trade association for the Danish hospitality industry. The name HORESTA is derived from the words "Hotel-Restaurant-Cafe," which are the main focus areas of the organization. HORESTA represents more than 1,800 companies within the hospitality industry, including hotels, restaurants, cafes, and catering businesses. The organization provides industry research, networking opportunities, and advocacy services. 

“On a scale from one to ten, I would recommend Raffle as 10; we have only had good experiences with Raffle!”

With Raffle Search, HORESTA can now see what their customers need the most and can concentrate their efforts accordingly, saving time and resources. The result is a website that is now user-friendly and efficient, with customers finding the information they need quickly and easily.

Why HORESTA Needed Raffle Search

HORESTA struggled with an inefficient search function on its website, often failing to deliver the correct results, making it challenging for its customers to locate the relevant information they needed. Sandra Knipschildt, Head of Marketing and Design at HORESTA, knew they needed to improve their website for their customers. “We have this website that serves as a Knowledge Center and is open 24/7, with around 6,000 articles on our website. Given there's a lot of information on the website, it's crucial that our customers are able to find exactly what they need”. 

“It was often not very easy, the search we had on our website didn't always find what our customers needed, and so we really needed to be able to make the site more searchable.”

HORESTA knew it needed a solution that could assist its customers in finding the information they needed quickly on its website. So in the summer of 2022, HORESTA added Raffle’s AI-powered search engine to their website. According to Sandra, adding Raffle to their website was seamless, “The implementation was so simple; it was a small piece of code that I needed to put on the website, and after that raffle actually did all the work.”

With Raffle's implementation, HORESTA has gained the ability to focus on the most important content. They can now see what their customers need the most and concentrate their efforts accordingly.

Importance of Customer Insights

By making your website's content more searchable and accessible, you can gain valuable insights into customer behavior and preferences. For example, businesses can determine which pages and products are most popular with customers by analyzing website traffic and search data. This information can then be used to optimize website content and improve overall business strategy.

According to a study by Forrester, businesses that can gain insights from customer interactions on their website are 2.8 times more likely to report double-digit year-over-year growth and 1.6 times more likely to increase their revenue than their competitors. This highlights the importance of using website data to understand customer behavior and preferences better

The Bottom Line 

HORESTA has dramatically enhanced its customer service and content prioritization efforts since implementing Raffle. They have achieved significant cost savings by gaining insights into their customers' most pressing needs. Additionally, their website has become easy to use, making it better for customers to access the information they need.

“The biggest improvement we have had for our website with Raffle is definitely that we now are able to focus on the most important content, now we can actually see what our members need most, so our Focus now is based on actual knowledge about how the website is used.”
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