Blue Water Shipping Transformed Website Search to Improve Customer Self-Service

Blue Water Shipping is a global logistics company operating in 70+ countries, serving industries such as energy, renewables , and aerospace.

The challenge

We wanted to give our website visitors a smoother, more intuitive search experience, but our previous solution couldn’t surface the right content or provide the insights we needed.

‍We knew visitors weren’t finding what they came for, and we had no data to understand why.

“All our great content in there was not really searchable.”

Robert, Design Manager at Blue Water Shipping

Search results were inconsistent and didn’t reflect the quality of our content. On top of that, we lacked visibility into user behavior, so improving the experience felt like guesswork.

Why did you choose Raffle?

We needed a modern search tool that could regularly crawl our content and deliver accurate, helpful results.

Raffle stood out because it was incredibly easy to implement, and the support team guided us throughout the process. Adding the AI chatbot gave visitors an even more interactive way to get answers based on our existing content.

What concrete improvements have you experienced after adopting the solution?

Visitors now get relevant answers and links instantly, whether through search or the chatbot.

The analytics have been a major upgrade, giving us clear insights into what people look for and helping us strengthen our content over time. Accessing information outside working hours has boosted customer satisfaction and strengthened the company's competitive edge in logistics.

“If it’s outside working hours, we still want our present or potential customers or clients to be able to find valuable content on our website”

Robert, Design Manager

Who would benefit the most from using this solution?‍

‍Any company that wants to offer a more intuitive on‑site search experience and gain real data about customer needs.

‍ It’s especially valuable for content‑rich websites that want both a powerful search engine and a chatbot that can guide visitors using their existing knowledge.