Blue Water Shipping

Blue Water Shipping Boosts Website Performance with Raffle

Blue Water Shipping was struggling to connect customers to its digital resources. With the help of Raffle’s AI-powered Search, their customers’ experience was enhanced by delivering content and addressing their needs.
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About the company:
Blue Water Shipping: Danish logistics giant since '72, global operations in 70+ countries, services across industries like energy and aerospace.
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About Blue Water Shipping

Blue Water Shipping is a global logistics company that was founded in 1972 in Esbjerg, Denmark. It has since grown to become a major player in the logistics industry, with operations in more than 70 countries worldwide. Offering a variety of services, including sea freight, air freight, road transport, project logistics, and customs clearance, among others. They serve a diverse range of industries, including energy, oil and gas, renewable energy, aerospace, and more.

“First words when I think about Raffle, great data, great insights, and very easy setup”

Raffle has revolutionized Blue Water Shipping's website performance, enabling customers to access content outside working hours and thus boosting customer self-service. It has also provided valuable insights for Blue Water Shipping to tailor their services, to meet the unique needs of its customers.

Why Blue Water Shipping Needed Raffle Search

Blue Water Shipping was struggling with its website's search functionality, causing potential customers to struggle with locating essential information. Despite hosting valuable content, the lack of an effective search solution on their site caused content to be undiscoverable. Consequently, outside of regular working hours, prospective customers or clients faced difficulties in finding the information they required leading to frustration not only for customers but also for employees.

“Before using Raffle, we didn't really have a very good search solution on our website.
So, all the great content that we have in there was not really searchable. ”

After a seamless implementation with Raffle, Blue Water Shipping's search solution improved dramatically as now they provided customers with relevant search results that were easy to navigate, ultimately improving their customer experience. Raffle pulls information directly from the website's content, eliminating the need for manual input, and ensuring that users get the most accurate search results possible. With Raffle's help, Blue Water Shipping has enhanced their customer satisfaction levels and increased the efficiency of its search solution.

The Value of Customer Insight 

One of the most significant benefits of using Raffle is the valuable insights that Blue Water Shipping has gained into identifying what their customers are searching for, enabling them to provide tailored solutions and improve their overall customer service experience. According to a study conducted by Forrester in 2016, a staggering 81% of organizations acknowledge that a finely crafted customer experience serves as a pivotal competitive advantage, differentiating them from their counterparts and paving the way for sustainable and expansive growth. With Raffle, Blue Water Shipping has gained an unparalleled edge in comprehending customer demands, ultimately fostering lasting relationships built on exceptional satisfaction and customized solutions that make them stand out in the market. 

The Bottom Line

Blue Water Shipping has exceeded customer demands and expectations with the help of Raffle Search and the Raffle Insights Dashboard ensuring that they continue to be an influential leader in the market. Raffle handles the integration and continuously pulls content from your website to update your search, and never stops supporting your growth. Raffle's ease of integration, combined with its intelligent AI engine, has made it a unique and valuable tool for Blue Water Shipping.

“What makes Raffle unique, first of all, is that it’s so easy to integrate. It pulls automatically. It just pulls out the information directly from your content, directly into the search results.”
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