Blue Water Shipping, a global leader in logistics, has partnered with Raffle AI to revolutionise its website search functionality. By integrating Raffle's advanced AI-powered search engine, Blue Water Shipping has enhanced customer self-service capabilities and gained valuable insights into user behaviour, all while improving operational efficiency.
About Blue Water Shipping
Founded in 1972 in Esbjerg, Denmark, Blue Water Shipping is a prominent logistics company in over 70 countries. The company provides a comprehensive range of services, including sea freight, air freight, road transport, project logistics, and customs clearance. Serving industries such as energy, oil and gas, renewable energy, and aerospace, Blue Water Shipping is committed to delivering tailored solutions to meet diverse customer needs.
The Need for an Effective Search Solution
Before adopting Raffle AI, Blue Water Shipping faced significant challenges with its website's search functionality. Despite hosting extensive and valuable content on its website, the need for an efficient search tool made it difficult for users to locate essential information. This issue was particularly problematic outside of working hours when customers needed quick access to information without direct support.
“Before using Raffle, our website didn't have a perfect search solution. So all our great content in there was not really searchable,” explained Robert, Design Manager at Blue Water Shipping.
Seamless Integration with Raffle AI
Blue Water Shipping seamlessly integrated Raffle AI's search engine into its existing Umbraco CMS system. The integration process was straightforward and required minimal effort from the company. Once implemented, the AI-powered solution automatically pulled content from the website and delivered accurate search results without manual updates.
“What makes Raffle unique is that it’s so easy to integrate. It pulls automatically from your content directly into the search results,” Robert highlighted.
Key Benefits of Raffle AI for Blue Water Shipping:
1. Improved Customer Experience: Customers can access relevant information quickly and efficiently anytime.
2. Enhanced Self-Service: The improved search functionality empowers users to find answers independently, reducing reliance on customer support.
3. Valuable Insights: Raffle's analytics provide data on what users are searching for, enabling Blue Water Shipping to tailor its services and address customer needs more effectively.
4. Operational Efficiency: The company has reduced the workload on support teams by resolving customer queries through better search functionality.
Driving Customer Satisfaction and Business Growth
The implementation of Raffle AI has transformed Blue Water Shipping’s digital presence by making its website a powerful tool for customer engagement. Accessing information outside working hours has boosted customer satisfaction and strengthened the company's competitive edge in logistics.
“We have already gotten valuable insights into what people seek. If it’s outside working hours, we still want our present or potential customers or clients to be able to find valuable content on our website,” Robert noted.
Conclusion
By leveraging Raffle AI’s intelligent search solution, Blue Water Shipping has successfully addressed its previous website navigation and content discoverability challenges. The partnership has enabled the company to deliver exceptional customer experiences while gaining actionable insights that drive continuous improvement.
Blue Water Shipping’s success story showcases how integrating advanced AI technology can empower businesses to meet evolving customer expectations and maintain a leading position in their industry.
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