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KU - cuts the noise out of their old search by implementing Raffle Site Search instead

Want to cut out the noise? See how KU implementation of Raffle changed the way students connect to information.

Situation

The University of Copenhagen (KU) is a large institution with many students across Bachelor's, Masters's, and Ph.D. programs that require specific content to answer their questions. Though this content is abundant it is irritating for students to find accurate search results as the search yields content from across different programs causing confusion, misinterpreted information, and time wasted on shoveling the unnecessary noise aside to find their solution.

Solution

Stopped the unnecessary noise by implementing Raffle Site Search that understands the individual needs of each search string and connected students to the content they need. The Raffle Rules Engine can boost content in specific areas, e.g. content on Masters in the section for Master students, content on Bachelor in the section for Bachelor students, and so forth. As Raffle is self-learning and self-maintaining KU does not have to do anything else, after setting up the rules for boosting content on the Raffle Platform and then let Raffle do the work.

Impact

Improved the searchability and reliability of the KU website allowing students to easily find answers that are of interest to them and their particular situation. Raffle Site Search works across diverse content types intelligently providing 24/7 self-service on their website. Additionally, KU has the ability to customize the Raffles Rules Engine at their discretion along with other aspects of the search interface. Raffle provides Advanced Insight on their students' search to optimize processes and content creation.

Founded in 1479, The University of Copenhagen is the second oldest University in Scandinavia and one of the highest-ranking Universities in Europe. Due to the Universities, prestige their website has a lot of traffic from 21,303 Bachelor's degree students, 15,583 Master's degree students, and 18,195 applicants submitted in 2022 alone. 

Unnecessary noise and clutter. 

KU has separate study programs specific for their Bachelor's, Masters, and Ph.D. studies along with various other programs and centers, that all require content of varying degrees of similarity and difference. There is a cumbersome amount of content that is very specific for each area of study, though this content is different across programs, students would use the same search terms in each respective area to get very different answers. In particular, asking for enrollment criteria for the Masters is very different from enrollment criteria for Bachelor's with varying submission dates, and documents required. The same goes for the specific content for each program such as exam expectations, application deadlines, course descriptions, etc. however the search terms used would be the same. When results are shown users expect to see what is relevant to them. Upon searching the KU website, Bachelor students would find a mix of results for their Bachelor's, Master's, and Ph.D. leading to confusion and misinterpretation of information which could be detrimental to students. Additionally, this leads to the student help desk and professors' inboxes being filled with the same students' questions inquiring about the validity of the search results leading to time wasted on both sides.

Targeted and to the point. Stop wasting time.

KU was able to optimize its search and cut the noise out with the help of Raffle Site Search and the Raffle Rules Engine. Students' search results are targeted for their specific search depending on their program ensuring they get accurate information each time cutting the confusion, misinterpretation, and time wasted allowing students to get back to focusing on their studies and reducing student stress. For example, a Master's student who goes into the Master's program webpage and utilizes the search bar will only see search results within the Master's program. This is due to the Raffle Rules Engine that is customizable by KU where they can command which content appears in which Universe, as known as the program page. Moreover, KU can now boost content that is most relevant to students within different programs by deciding how the content is displayed and how it reaches students. After implementation and KUs establishment of the rules they no longer need to interact with Raffle as it is self-maintaining and learns through interactions, yet Raffle remains customizable. Raffle is a no maintenance, no code, making it hassle-free. 

Clear and Concise. 

Aside from the advanced technologies in Raffle Site Search and Raffle Rules Engine there are other opportunities and resources that Raffle has to offer through Raffles Advanced Insights. Raffles Advanced Insights can obtain key insight on KU students' inquiries, seeing the most asked questions and areas where more content is needed to answer students needs more accuracy. This allows KU to optimize its search and create the best student experience decreasing dropout rates by increasing knowledge and support resources. Raffle offers more than a search - it offers Insights to improve overall.